What a treat it was to attend the Opening Night “Blue Carpet” for TIFF Kids! The Festival, which runs from April 7th to April 23th at the TIFF Bell Lightbox in Toronto, opened with Sony Pictures’ Smurfs: The Lost Village, and brought out some fascinating people to walk the Blue Carpet and pose for pictures with Smurfette. First on the line was Mayor John Tory along with some special guests. Then came Tyrone T-Rex Edwards from E! and MUCH, and Roz Weston of KiSS 92.5 and ET Canada, who both brought their adorable daughters for some photo-ops. It wasn’t just an event for the kids, though, as we spotted many of the TIFF Programmers as well. They included Magali Simard, looking elegant as always, Piers Handing taking it all in before making a quick exit, and Cameron Bailey (in a stylish blue suit no less) and maxine bailey with their families.
TIFF Kids Programming Director Elizabeth Muskala walked the blue carpet alongside Smurfs: The Lost Village director Kelly Asbury, who began his career at Disney before finding a home at Sony Pictures Animation.
The film features the voices of Demi Lovato as Smurfette, along with such lumamaries as Mandy Patinkin, Joe Manganiello, Jack McBreyer, Michelle Rodriguez, Ellie Kemper, Ariel Winter, and Julia Roberts (who hadn’t voiced an animated film since a pair in 2006). Smurfs: The Lost Village features healthy messages of “girl power and boy power”, and is the perfect film for right now, “to laugh”, as Asbury said exclusively to Brief Take, “because we need a lot of laughter in the world right now”. Asbury went on to convey that “The main thing is to entertain. This is the entertainment business and The Smurfs are about entertaining”.
Based on the set-up, it appeared that TIFF was all about entertaining as well, with blue hamburger buns, pizza, a scoop shop and a Gap Kids installation which produced a lot of smiles and happy faces on the kids and adults in attendance.
Smurfs: The Lost Village is now open in theatres everywhere!
Photo Credit: Leora Heilbronn